Simon Says – Keep it Positive

By Elaine Senecal / Illustration by Chris Lewis “I can’t.” “You don’t.” “It won’t.” “I wouldn’t.” “It shouldn’t.” “We couldn’t.” It takes time, effort, and … Read more

Words to the Wise

By David Friedman Which of these two statements do you find to be more effective? “I think you might like this new service we offer,” … Read more

Simon Says: Avoid Jargon

By  Elaine Senecal; Illustration by Chris Lewis ACD, DID and CRT – just as bewildering as “10-76 with acutely hypertensive on board experiencing extreme diaphoresis.” … Read more