ATA Names New EVP of Membership Development

ATA enhances focus on member and sponsor experience with addition of Lori Fentem

The American Teleservices Association, in cooperation with Platinum member Synergy Solutions, announced that Lori Fentem will serve the ATA as EVP of Membership Development.

Lori has a long history with the ATA, having served seven years on the National Board of Directors as well as her active involvement with ATA Chapters including the Arizona Chapter, which she founded in 2003. Lori has a passion for the dynamic changes in customer engagement strategies and the role that the ATA can play in offering business leaders an opportunity to be on the cutting edge of this transformation.

Synergy Solutions, the outsourced BPO company that Lori co-founded is a Platinum SRO accredited member and has always been a strong advocate of the ATA and its mission. Lori will remain in her role as President of Synergy Solutions while serving the ATA in this special appointment. “I am very fortunate to be able to blend my passions and serve two organizations that are so important to me” said Lori.

Lori has over 25 years experience in customer interaction management having served long term key leadership positions for Synergy Solutions and ProMark One/IDRC. This experience affords Lori a unique perspective on the evolution of the ATA’s value proposition as it relates to members as well as the opportunities for enhancing the ATA event experience at the National and Chapter level. “In my 20 years of leadership for outsourced providers, I have been the decision maker for membership and sponsorship initiatives and I believe this breadth of experience will allow me to provide a new perspective on the ATA’s value delivery”, Lori stated.

“I am very excited about the addition of Lori to our team”, commented Phil Grudzinski, CEO of the ATA. “Lori’s vast experience with our industry and industry partners allows us to grow deeper in our existing business vertical segments and broader into segments where we have not effectively communicated the ATA’s value proposition.”

Lori’s assignment to the ATA is effective as of the beginning of January.

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