Appointment Setting Versus Lead Generation
By Shaun Thompson Appointment setting and lead generation are both strategic business options that most companies employ to accelerate their sales, but they’re often commonly … Read more
Marketing Articles
Complying with the Latest Telemarketing Rules
By Angela Garfinkel There have been many changes to telemarketing rules and regulations in 2021. The most notable change was the April 1, 2021, U.S. Supreme … Read more
Why Appointment Setting for Insurance Agents Makes Perfect Sense
By Steve Korn Like most other industries, the insurance industry is not exempt from clients closing their doors, being acquired, or losing someone to competition. … Read more
Increasing Sales Through Self-Generated Leads
By Donna West The real work of a salesperson—the work that truly increases your sales, and thus your income—happens outside of inquiry calls. Inquiry calls … Read more
Understanding the Importance of Decision Triggers in Selling to Your Prospects
By Jill J. Johnson A key component of effective target marketing involves developing deep insight into how the decision-making process influences your prospects to make … Read more
Top Tips for Beginning Telemarketers
By Patrick Bailey Telemarketing can be quite stressful and daunting, especially for beginners. There is often a fear that your prospects will hang up on … Read more
How to Write an Outbound Telemarketing Script
By Julie Kramme So, you’ve decided to use outbound calling as part of your sales and marketing strategy. You’ve acquired a list of prospects to … Read more
Five Website Features That May Be Working Against You
By Molly Yurick Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. … Read more
Telemarketing Appointment Setting Best Practices: Part 3
By Angela Garfinkel In Part 1 of “Telemarketing Appointment Setting Best Practices,” we discussed how to maximize the appointment kept rate when conducting telemarketing appointment … Read more
Marketing and Sales Integration: Optimizing Your Business
By Adam Mergist With the rise of the internet and streamlined conversion paths provided by megabrands such as Amazon, consumers expect more from every company … Read more