By Sean Wright You likely believe that your business offers something different or something unique—why else would you be in business? But how well does … Read more
By Angela Garfinkel In Part 1 of “Telemarketing Appointment Setting Best Practices,” we discussed how to maximize the appointment-kept rate when conducting telemarketing appointment setting. … Read more
By Angela Garfinkel Telemarketing appointment setting is a cost-effective way to use less expensive people resources to set appointments for your salespeople. The best telemarketing … Read more
Companies Focus on New Customer Acquisition and Then Encourage Customers to Leave in Two Years By Peter Lyle DeHaan, PhD My family just completed our … Read more
By Kathy Sisk This is the final segment of “Why Telemarketing Programs Fail.” Our wrap-up looks at script branching, the agent learning curve, supportive communication, … Read more
By Kathy Sisk In the last issue we discussed properly assessing and preparing agents for training before the start of your campaign. Now we’ll look … Read more
By Giuseppe D’Angelo Are you frustrated when your salespeople squander your hard-earned leads? If so, you’re not alone. Reps ignore 80 percent of the leads … Read more
By Angela Garfinkel No. Not interested. Thanks for your call, but no. No. You get the point. Working in outbound telemarketing sales can be a … Read more
By Kathy Sisk In the last issue we discussed the key reasons telemarketing programs fail. Now let’s look at some vital aspects of setting up … Read more
By Kathy Sisk In my forty years as a call center consultant and trainer, I’ve witnessed many mistakes that could have been avoided or quickly … Read more