Are You Building Trust with Your Website?
By Sean Wright You likely believe that your business offers something different or something unique—why else would you be in business? But how well does … Read more
Marketing Articles
Telemarketing Appointment Setting Best Practices: Part 2
By Angela Garfinkel In Part 1 of “Telemarketing Appointment Setting Best Practices,” we discussed how to maximize the appointment-kept rate when conducting telemarketing appointment setting. … Read more
Telemarketing Appointment Setting Best Practices—Part 1
By Angela Garfinkel Telemarketing appointment setting is a cost-effective way to use less expensive people resources to set appointments for your salespeople. The best telemarketing … Read more
The Failure of New Customer Discounts
Companies Focus on New Customer Acquisition and Then Encourage Customers to Leave in Two Years By Peter Lyle DeHaan, PhD My family just completed our … Read more
Why Telemarketing Programs Fail, Part 5
By Kathy Sisk This is the final segment of “Why Telemarketing Programs Fail.” Our wrap-up looks at script branching, the agent learning curve, supportive communication, … Read more
Why Telemarketing Programs Fail, Part 4
By Kathy Sisk In the last issue we discussed properly assessing and preparing agents for training before the start of your campaign. Now we’ll look … Read more
20 Essential Questions for B2B Lead Qualification
By Giuseppe D’Angelo Are you frustrated when your salespeople squander your hard-earned leads? If so, you’re not alone. Reps ignore 80 percent of the leads … Read more
How to Stay Positive in the Telemarketing Services Industry
By Angela Garfinkel No. Not interested. Thanks for your call, but no. No. You get the point. Working in outbound telemarketing sales can be a … Read more
Why Telemarketing Programs Fail, Part Two
By Kathy Sisk In the last issue we discussed the key reasons telemarketing programs fail. Now let’s look at some vital aspects of setting up … Read more
Reasons Why Telemarketing Programs Fail
By Kathy Sisk In my forty years as a call center consultant and trainer, I’ve witnessed many mistakes that could have been avoided or quickly … Read more