How to Write an Outbound Telemarketing Script
By Julie Kramme So, you’ve decided to use outbound calling as part of your sales and marketing strategy. You’ve acquired a list of prospects to … Read more
Outbound Articles
Telemarketing Appointment Setting Best Practices—Part 1
By Angela Garfinkel Telemarketing appointment setting is a cost-effective way to use less expensive people resources to set appointments for your salespeople. The best telemarketing … Read more
Improving Your Mental Game: Tips for Working through Difficult Calls
By Dean Kaplan Whether you’re receiving customer calls or making outbound calls, if you work in a call center, chances are you manage at least … Read more
Maximize Results with B2B Outbound Marketing
By Ryan Apodac “What’s the secret sauce?” This is a common question new clients often ask me. But there is no simple answer. Of course, … Read more
Outbound Script-Writing Principals
By Kathy Sisk How can an outbound agent overcome the pitfalls of heavy legislation that affects agent burnout? By incorporating script-writing principals using the “12 … Read more
Connecting on an Outbound B2B Sales Call
By Matthew Robison Let’s face it: Nobody likes receiving sales calls. Those of us who aren’t millennials remember the days of the landline ringing at … Read more
Determining Most Important KPIs for Your Outbound Campaign
By Angela Garfinkel One of the best things about outbound telemarketing is that everything can be measured. Key measurements include sales, sales conversion rate, sales … Read more
A B2B Case Study: Outbound Marketing from Good to Great
By A. J. Windle Wins and losses: In a world driven by sales, this is how we are measured. I, like every other person I … Read more
Ask Kathy: The Outbound Calling Woe – “I’m Not Interested”
By Kathy Sisk When it comes to outbound campaigns, it is not realistic to assume that the prospect is sitting and waiting by his or … Read more
The Twelve Steps to Successful Telemarketing – Step Ten: Handling Objections, Part Three of Three
By Kathy Sisk In the last issue, we covered six objection methods: 1) Restate or Agree and Probe 2) Keep Selling 3) Reflect 4) Feel, … Read more