Writing the Perfect Outbound Script
By Matt Harless The outbound telemarketing script is your manuscript for success on the telephone. Regardless of the products or services you sell, the outbound … Read more
By Matt Harless The outbound telemarketing script is your manuscript for success on the telephone. Regardless of the products or services you sell, the outbound … Read more
By Mary Conway All names are not the same. That’s the basic truth underlying successful customer acquisition campaigns. Yet many marketers overlook this fact when … Read more
By Angela Morris and Sara Komen This year, 2008, is a major political year. Hundreds of call centers are making millions of phone calls for … Read more
By Matt Harless Yesterday’s telemarketing campaigns have collided with today’s new regulations. From outsource service agencies to in-house organizations, senior management is restructuring its game … Read more
By Peter Lyle DeHaan, PhD It seems that seldom a week goes by when I don’t receive a call from someone wanting to interview me. … Read more
By Peter Lyle DeHaan, PhD Since you are reading this column, it is highly likely that in some way or manner, you are in the … Read more
By Joan Mullen After the FTC published the rules for the revised Telemarketing Sales Rule, the Direct Marketing Association (DMA) designed a flow chart for … Read more
By Joan Mullen The past year has certainly left its mark on the teleservices industry, especially the outbound consumer component. It has also resulted in … Read more
By Joseph Sanscrainte The year 2003 will long be remembered as the most tumultuous year ever for the teleservices industry. The promulgation of new and … Read more
By Joseph Sanscrainte The teleservices industry has dealt with a great deal of adversity over the past decade. Starting with the promulgation of the Telephone … Read more